Paper Problem
Create a Paper that thoroughly answers in written paper / paragraph format one of the following questions:
• What is the long tail? How does the long tail change retail economics? How does it influence shoppers' choice of where to look for products? What firms, other than Amazon, are taking advantage of the long tail in their industries? OR
• How successful have Kindle e-book readers been? How about Fire tablet, Fire TV, and Echo? What barriers does the firm face in competing? What advantages does Amazon have?
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.