1. You have been asked by Cola-Cola’s product manager to present the arguments for and against extending the Coke brand to a new cola drink. What would be the arguments for and against extending the Coke brand to a new cola drink?
2. Johnson & Johnson has been able to establish strong brand equity for its line of baby products. What benefits does J & J have because of its brand equity for these products?
3. How does the LMX Model differ from all the other contingency theories of leadership? Please provide any personal examples of ‘in-group’ or ‘out-group’ experience.