1. The base case and the locations selected for the first four stores, suggest some of the operational factors that WF took into account in deciding on the locations of the new 365 stores. a) Describe each of these factors in more detail (about 4-5 sentences each). Where/how would you get data for these factors (websites, databases, government sources, etc.)?b) What factors related to financing, marketing and management should WF take into account in selecting locations for the 365 stores and why? Clearly describe each of these in 4-5 sentences.
2. How does the hipster customer segment that WF is targeting for its 365 stores influence the decisions that WF has to make regarding: a) the layout of the new stores and b) the quality processes of the new stores?
3. How is this segment’s influence different from that of the customers for the regular WF stores?