Homework: Dissecting a Global Marketing Strategy
Walmart Corporation
Overview
This homework combines all the knowledge you have gained in this course and applies it in the form of an extended case study. You selected a publicly traded firm with a global presence for this homework. You will now take a critical view of the firm's marketing operations and analyze how well the firm is performing against their stated strategy. Using the various topics covered in this course (marketing mix, digital marketing strategies, global marketing strategies, et cetera), evaluate the firm's performance for all areas that apply. Comment on how well the firm executed their program identifying its strengths and weaknesses and make recommendations for areas that require improvement and/or stand out for their excellence.
Answer the following questions about culture's influence on the firm's marketing strategy.
a. How does the firm identify and modify their digital marketing communications to be culturally sensitive in its global operations?
b. What is the firm's methodology in working toward achieving long-term customer relationships?
c. How does the firm integrate their digital platform into the broader IMC?
d. What is the firm's approach toward increasing revenue through brand management, market penetrations, and/or add-on services?
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.