Assignment
You are required to provide a written analysis of one case study - Kill_Kapture. The answers to the case study analysis are to be typed (single line spacing), minimum of 1000 words plus any appendices and a reference list (Chicago referencing). Provide answers to the following:
1) Identify the demographic characteristics of the target market for Kill_Kapture.
• - Define market segmentation.
• - Define target market.
• - What is/are the bases for segmentation (esp. demographics).
• - Research on who are the target market of Kill_Kapture (support with market segmentation and demographic sector journals).
2) In psychographics segmentation of the target market for the Kill_Kapture brand, how does the concept of self-orientation apply?
• - Define psychographic segmentation, psychographic characteristics (buying behaviour using VALS 2 - actualisers, fulfillers, achievers, experiencers, believers, strivers, makers and strugglers).
• - Research and explain self-orientation (VALS 2)including self-values and self-concept, include relevant journals.
• - How does the concept of self-orientation applies to customers.
3) What type of targeting strategy is Kill_Kapture using?
• - What is targeting marketing? Why is it important?
• - Types of marketing strategy (i.e. Mass marketing)
• - What is Kill_Kapture targeting strategy? The justification of their choice? Support with journals.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.