Homework: SUPERBOWL 2020
Something to think about...as a marketer would you spend the money if you had the budget to run a 30 second commercial during the Super Bowl? In 1967 a 30 second spot cost a mere $42,000. This year a 30-second cost $5million or $166,666 per second.
Given the mammoth cost to air a Super Bowl commercial most companies are releasing the commercials before the game. The Purpose of this Homework Broaden your knowledge on the "Internet of Things from a marketer's perspective to gain a better understanding of what makes a good Super Bowl commercial and how marketing can enhance the reach by incorporating social media channels before and after the game.
Instructions: This homework requires you to watch and analyze two ads that appeared in the 2020 Super Bowl.
i. What is the product or service being sold?
ii. What is the company background of this company/ product/ service?
iii. Identify the message and the target market (age, income, gender) of the advertisement.
iv. How does the commercial try to get your attention?
v. What claim is the ad making?
vi. Describe the visuals of the ad. This include details about music and other
vii. Did this commercial have a social media impact or an interactive piece?
viii. Do you feel this commercial was a good investment for the company/product/service?
ix. Why did you choose this commercial to analyze?
x. What would you do differently and why?
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.