Homework: Effects of Advertising
This course concludes with a look at advertising and the culture of consumerism. You will have the opportunity to choose a product or service and highlight how you have seen it being advertising.
You will also have an opportunity in this homework to explain your thoughts regarding how media affects culture and how you can continue developing your media literacy.
Choose a product or service from these examples:
1) Fast food
2) Class of consumer product
3) Personal care
4) Automobile
Research the Internet to analyze how that product or service has been advertised.
Prepare a 15 to 20 slides Microsoft PowerPoint presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to discuss the following:
I. Who determines ethical standards for advertising?
II. In what ways has advertising affected American culture?
III. What are the key persuasive techniques used in consumer advertising? Illustrate with specific examples, explaining how each technique works.
IV. Discuss some of the critical issues that may arise from the following areas:
i. Children and advertising
ii. Advertising in schools
iii. Health and advertising
iv. Political advertising
V. Find one example of a commercial that strikes you as particularly creative and appealing:
i. What are the elements that are unusual?
ii. What is the target group of the commercial?
iii. How does the commercial appeal to consumers?
iv. Why do you believe this commercial to be effective in brand name recognition?
v. How are ethical standards met (or pushed to their limits)?
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.