Assignment Content
This course concludes with a look at advertising and the culture of consumerism. You will have the opportunity to choose a product or service and highlight how you have seen it being advertising. Remember that the assignment is about advertising (the practice or business) not advertisement (a single ad).
Resources: Readings, videos, and PowerPoint lectures.
Prepare one 15- to 20-slide Microsoft PowerPoint presentation including both Parts 1 and 2 of this assignment in which you investigate the role of advertising in a culture of consumerism.
Each slide should have 3 to 4 bullets of text which are a high-level overview of what's included in your speaker notes. Please explain the bullet points in the speaker's notes section of your PowerPoint.
I strongly recommend using the assignment below as the outline of your presentation.
Part 1: Be sure to discuss the following questions (These are general answers not related to or to be applied to Part 2):
Who determines ethical standards for advertising? Name three general, national organizations with regulatory power or professional influence.
Name several ways advertising has broadly affected the whole of American culture and mass behavior for both for good and bad.
What are at least three key persuasive techniques used in consumer advertising as found in our curriculum (do not consult the internet).
Many are the same as propaganda techniques. Illustrate with specific examples, explaining how each technique works.
Discuss at least three critical issues that may arise in each of the following areas (consider pro's and con's):
Children and advertising
Advertising in schools
Health and advertising
Political advertising
Part 2:
Choose one product or service from these categories:
Fast food
Consumer products
Personal care products
Automotive
Research the Internet to analyze how that product or service has been advertised.
Insert into your PowerPoint presentation an executable video link to one commercial (YouTube or other online video of a TV commercial) from the category you have chosen. that strikes you as particularly creative and appealing. An executable link means that when the PowerPoint slide show is in the slide show mode, your instructor can click on your link and launch the video. Links placed in the speaker notes section of a slide will not launch. No collections, compilations, infomercials, public service announcements, foreign commercials, print ads, or display ads. The questions in Part 1 are unrelated to this analysis of your selected commercial.
Analyze your commercial in these ways:
What persuasive elements of your chosen commercial are unusual?
What is the target group of the commercial? How do you know?
How does the commercial appeal to consumers?
Why do you believe this commercial to be effective in brand name recognition?
How are ethical standards met (or pushed to their limits)?
Illustrate your findings with specific examples.
List any references on the last slide.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.