How does the ad address our technological naturalism, English

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How does the ad address our technological naturalism

Problem

Watch the IKEA "book book" ad YouTube Video: "Experience the power of a bookbook".

According to the logic of this ad for IKEA's print catalogue, what is the "power" of the medium of the printed book over digital/electronic book? Read and analyze between the lines to get at what the ad is implying about the benefits of the physical print medium. How does the ad address (and poke fun at) our "technological naturalism" and expectations about electronic or digital media?

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