There are 6 questions and I need help. References are required. For this human behavior class I am in and having to miss. Due to family issues.
How does Tesla Motors' marketing strategy connect with the changes going on in the consumer decision journey today? Do you believe that they can be successful over the long-term with this kind of an approach?
Three different categories of consumer decision making were identified: cognitive, habitual, and affective. How does Tesla seem to view the type of decision making that consumers go through when they purchase their vehicles?
Do you believe that consumers consider a brand's supply chain ethics when they purchase apparel? Do consumers bear any responsibility for the ways in which laborers in the apparel industry are treated? Would you be willing to pay a premium for a brand that was transparent about their efforts to ensure that laborers are paid a fair wage and treated decently?
In Allison Arden's Advertising Age article about the Like-a-Girl campaign, she talks about the need for purpose- driven marketing campaigns to feel authentic. To what extent has the Like-a-Girl campaign achieved this goal? What are the unique marketing challenges for a feminine care product brand overall?