Read the Harvard Business Review case study, "Southwest Airlines 2002: An Industry under Siege," in your textbook. Create a PowerPoint presentation of 10-15 slides (with speaker notes, title slide, and reference slide), that addresses the following questions:
1. How does Southwest Airlines make money when other airlines do not?
2. What are the factors contributing to Southwest's success?
3. Depending on the industry, intangible assets are more important than tangible ones. How is this evident at Southwest?
4. How should Southwest respond to its short-term, on-time operating challenges?
5. What do you think should be Southwest's long-term growth strategy?