Homework: Case Analysis, Marketing Analysis
Complete the following three marketing analytics problems addressing demand versus pricing and regression analyses.
o The file Oreos.xlsx gives daily sales of Oreos at a supermarket and whether Oreos were placed 7" from the floor, 6" from the floor, or 5" from the floor. How does shelf position influence Oreo sales?
o The file Printers.xlsx contains daily sales volume (in dollars) of laser printers, printer cartridges, and school supplies. Find and interpret the correlations between these quantities.
o You want to determine the correct price for a new weekly magazine. The variable cost of printing and distributing a copy of the magazine is $0.50. You are thinking of charging from $0.50 through $1.30 per copy. The estimated weekly sales of the magazine are shown in the following table. What price should you charge for the magazine?
Price Demand (in Millions)
$0.50 2
$0.90 1.2
$1.30 .3
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.
Attachment:- Printers.rar