Research Paper Homework
Directions
For this research paper, you will need to:
i. Select two Fortune 500 companies that target substantially different customer groups. For example, one firm may target Generation Z consumers and another firm may target consumers from the Silent Generation.
ii. Research the promotional efforts of each firm and outline key aspects of how each firm promotes its products or services.
Critical Thinking Conversation
i. In terms of the 4 Ps, explain the concept of promotions in your own words.
ii. How does promotion relate to the other Ps (product, price, and place) and to buyer behavior?
iii. Regarding the two Fortune 500 companies you selected, please compare and contrast how the companies use promotions. What are the similarities? What are the differences? How does each firm's use of promotions contribute to that firm's success?
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.