1. How does pricing affect a small firm's image?
2. Why do many small businesses use the manufacturer's suggested retail price? What are the disadvantages of this technique?
3. What is cost-plus pricing? Why do so many manufacturers use it? What are the disadvantages of using it?
4. What advantages and disadvantages does offering trade credit provide to a small business?
3. How has the Internet and e-commerce changed the ways companies do business?
4. Explain the five basic approaches available to entrepreneurs for launching an e-commerce effort. What are the advantages, the disadvantages, and the costs associated with each one?
5. Describe the techniques that are available to e-companies for tracking results from their Web sites. What advantages does each offer?
6. What are three specific things you can do to driver people to your website?