How does one create and sustain a luxury global brand
Problem
1. How has Prada been able to counter luxury groups like LVMH, Richemont and Kering?
2. How does one create and sustain a luxury, global brand?
3. Look at pradagroup.com and evaluate the brand's current challenges.
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How does one create and sustain a luxury, global brand? Look at pradagroup.com and evaluate the brand's current challenges.
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