TOPIC 1.
How does Nostalgia shape Schema? Identify a brand and explain how you have realized that you have a good deal of Nostalgia embedded within the pieces of LTM for the brand. Describe with some detail the schema surrounding the brand.
TOPIC 2.
By looking at the traditional 5 levels of Maslow's Hierarchy (see content are from the pyramid pictorial), we can see that Motivations are fueled by both primary and secondary needs. Identify one product category or brand that represents each of the traditional Maslow's Motivation levels and explain why their is a fit (a separate brand/product category for each level) or explain how they are tapping into the specific level to capitalize on that specific level's motivation. Embed an example of a still ad that demonstrates each of the specific brand or product category from above. Do not repeat peer responses in terms of specific brands.
TOPIC 3.
Hopefully you had the opportunity to watch TV or were exposed to some promotions (radio, billboard or magazine) when you were younger. Share with the class, one ad, jingle or promotion that you remember from youth. Sum up in a couple of sentences why you believe this promotion had such a lasting impact on your memory (utilize memory concepts to support).