How does methodology used to collect the data affect outcome


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Why is it important to have a strategic target when collecting data for business analytics? How does the methodology used to collect the data affect the outcome? What creative methods can you think of that would cause this practice to be more effective in today's technology driven world?

The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Strategic Management: How does methodology used to collect the data affect outcome
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