Assignment:
DELIVERABLE LENGTH: 10-12 PowerPoint slides (not including title or reference slides), with a minimum of 150-200 words of speaker notes per slide.
Marketing research can be summarized as a structured analysis carried out to provide information to guide marketing decisions. More specifically, it is the process of determining, acquiring, and analyzing relevant market data/information to find insights that mobilize an organization to take appropriate marketing actions.
During an office meeting, your marketing team asks you to prepare a presentation explaining the importance of marketing research in the development of BevCo's new beverage. The presentation should give your team an insight on how important research is when marketing a new product.
In this assignment you are asked to prepare a presentation of 10-12 PowerPoint slides with 150-200 words of speaker's notes per slide. In your presentation, explain the importance of marking research and give recommendations on how to market BevCo's new beverage (use course materials, the Internet, and/or the library to support your work). Answer the following questions in your presentation:
• What is marketing research? How is it important?
• How does marketing research help a company?
• When is research essential? When is research Unnecessary?
• What is the difference between basic/pure research and applied research?
• Which types of research should be considered in the development of BevCo's new beverage?
• How can/will marketing research assist your company in the development of BevCo's new beverage?
• Give at least 3 recommendations, to your team, about the strategies and tactics you would use in the marketing of BevCo's new beverage?