How does market segmentation affect marketing strategy


Discusison Post: Marketing Strategy

What is market segmentation and how does this affect marketing strategy? After reviewing this resources and your research, in your own words how would you explain market segmentation? Identify several examples of market segmentation and explain how each is used to affect an organization's marketing strategy. Consider the impact segmentation has on specific industries.

The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: How does market segmentation affect marketing strategy
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