How does knowing the customer drive business success how, Operation Management

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How does knowing the customer drive business success how

A. How does knowing the customer drive business success?

B. How would you evaluate VALS survey as a method of market segmentation?

C. What types of products do you think would be most helped by VALS?

D. Could the VALS survey be used to market globally? Include a relevant quote from our Kotler and Keller textbook within your response.

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