Assignment -
Understanding customers is critical to marketing. Providing products customer's want, desire, and need, requires knowing how the customer thinks and behaves. Knowing customers allows a company to provide good customer care and delivery on what is promised. Knowing customers allows a company to anticipate their needs and exceed expectations. You can get to know your potential customers in multiple ways, you may put yourself in their shoes (includes owner assumptions), you can ask them what they think, (takes a while and you must reach most of them to really know), or you can collect and analyze data. (or purchase data)
Understanding customers is critical to marketing. VALS strengthens demographic characterizations by explaining the deeper psychological drivers of consumer behavior.
Discuss the following:
- How does knowing the customer drive business success?
- Take the VALS Survey and evaluate your results and let us know if you thought the outcome is accurate about you!
- What types of products do you think would benefit most through VALS use?
- Could VALS be used to market products in all parts of the World? Why or Why not?
The response MUST:
1. Fosters the discussion
2. Presentation of positions
3. Critical thinking
4. Submitted on time
5. Quality of evidence used to support final opinion
6. Outside sources (With APA reference)
7. Statement of position
8. Understanding of the issue
9. Awareness of and answer to opposing positions
10. Style
Attachment:- Assignment File.rar