STRATEGIES FOR COMPETING IN INTERNATIONAL MARKETS-
Perform Internet research to learn about Ikea's strategies for expansion into China. Then thoroughly answer these questions:
1) Explain, entirely in your own words, five (5) reasons that firms pursue international strategies.
2) Compare and contrast Ikea's strategies for entry into North America with those that Ikea employed for entry into China.
3) With what cultural differences did Ikea have to contend when entering China? What adjustments did the company make, in particular, to accommodate Chinese customs and traditions?
4) How does Ikea modify its marketing strategies to compete effectively within the Chinese market?
5) What is the current state of Ikea's operations in China?
6) Ikea continues to adjust its strategies; what are some of the major problems that Ikea is still experiencing in China? How is the company addressing these problems? What recommendations would you make to assist Ikea in addressing these issues?
7) China and India seem to be at the forefront of many companies' future global strategic plans. What other emerging international market do you think will prove quite important in the future? Justify your response with concrete details.
Some articles that you might find helpful include:
Carleon, R. E. (2015, April 8). IKEA starts crackdown on Chinese customers sleeping on store displays. Kicker Daily News.
Hansegard, J. (2012, March 26). Ikea taking China by storm. The Wall Street Journal.
Ringstrom, A. (2013, March 7). One size doesn't fit all: IKEA goes local for India, China. Reuters Business News.
Tse, E. (2015, July 21). Competing on the edge: Chinese conglomerates and changes in business strategy. China Business Review.