Assignment:
Provide a substantial written response for the following financial evaluations of IKEA (the swedish home furnishing store) with NO Plagiarism. (Please provide references for each piece of information when using source materials).
SWOT
Create an initial and original SWOT (not a SWOT copied from an external/existing source) - research AND CITE each S/W/O/T element (4 in each category) noted.
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Strengths
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Weakness
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Opportunities
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Threats
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Competitive Analysis
Identify who Ikea's competitors are (at least 2). Determine the basis of competition with that particular organization. Assess where Ikea is placed against that organization. Discuss/support your placement of Ikea and its competitors.
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Competitors
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Comparative Metric
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Rank
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Discussion of Placement against the Competition
(Evaluation better/worse - BECAUSE ...)
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Elements of StrategyAnalysis
Which are the most important elements of IKEA's strategy?
How does Ikea compete in the existing markets?
How do they try to ‘beat the competition'?
How do they try to exploit existing demand?
How do they compete - low cost or differentiation?