Directions for Harrah's case analysis:
- Read the case: Harrah's Entertainment Inc.
- Write an analysis on the case
- On a separate document, answer these questions in detail:
1) What are the objectives of the various Data Base marketing programs and appraise how well they are working.
2) Evaluate "customer worth" versus "observed level of play" in Harrah's DBM efforts.
3) How does Harrah's integrate the various elements of its marketing strategy to deliver more than the results of Data Base Marketing?
4) Are Harrah's actions and strategy sustainable?
5) Are there any ethical or privacy issues that you think Harrah's should be concerned about?
https://www.dropbox.com/s/iiq19geklud7fml/harrahs_entertainment_inc..rar?dl=0