Google Case Study: Information Systems Strategy
For this assignment, read the Google Case Study and answer the following questions:
How does Google's information systems strategy support its business strategy?
Which of Porter's three generic strategies does Google appear to be using based on this case? Provide a rationale for your response.
Submit your responses in a two- to three-page Microsoft Word document through the Questa Learning Plan.
Evaluation Criteria:
Your instructor will use the following points for evaluating your performance in this assessment:
Have you identified Google's business strategy and the information systems that support the business strategy?
Have you identified that Google uses Porter's "differentiation" strategy to create a competitive advantage?