Problem
Company X has been successfully producing chocolate flavoured bacon in India for years. The company just hired a business advisor who is a big supporter of globalization and believes that the company should open business in Sri Lanka. The CEO asks for your feedback, explain the following to the CEO to help her make a decision.
1) What is globalization?
2) How does globalization impact international businesses?
3) Why should Company X go international and open up the business in Sri Lanka?
4) Explain some of the benefits and challenges of globalisation that the CEO of Company X should be aware of.