An original response that specifically addresses the topic/assignment, superbly incorporates and applies material learned, application of at least 3 chapter
co ncepts (indicated with underline ), critical thinking, evidence of understanding
Professionalism, gramma r and inclusion of all components
2 APA references
An original response that specifically addresses the topic/assignment, superbly incorporates and applies material learned, application of at least 3 chapter
co ncepts (indicated with underline ), critical thinking, evidence of understanding
Professionalism, gramma r and inclusion of all components
2 APA references
• An original response that specifically addresses the topic/assignment, superbly incorporates and applies material learned, application of at least 3 chapter concepts (indicated with underline), critical thinking, evidence of understanding
• Professionalism, grammar and inclusion of all components
• 2 APA references
Attached will be chapter 16...
A recent Kiplinger Letter stated, "A backlash is building against the wildly popular "fast fashion" trend, which moves low-cost clothing lines from design rooms to store floors in as little as a month. Environmental groups criticize the garments as cheap, disposable and bad for the environment. Human rights organizations claim the model fosters poor working conditions and low pay for garment workers in foreign countries. Some retailers see an opportunity to profit from the pushback. For example, L.L. Bean is billing its durable, high-quality clothes as an alternative to fast fashion." https://adage.com/article/digitalnext/buy-fashion-marketing/305990/ to see another good article about fast fashion.
1. How does fast fashion change/impact the marketing channel?
2. Do you think the Flows are affected in a good, bad or neutral way?
3. Given the advantages and disadvantages of Zara's fast fashion (p. 514-516), would you still use this type of distribution strategy if you were a channel manager? Why or why not?
Refer chapter 16:supply chain and channel management