Assignemnt: International Business
1. Does TCL need a second home market? How does expansion into new geographies add value? What did it learn from the Neotel experience?
2. Is Russia a suitable home market for TCL? How does it compare with other emerging market options?
3. What are the various entry options for a market like Russia? Compare and contrast acquisitions with alliances as well as with organic/ own play.
4. Evaluate Pascal as an appropriate entry vehicle into Russia. What are its strengths and weaknesses?
5. What challenges or risks would TCL face if it acquired Pascal?
6. If TCL were to decide to pursue an investment in Pascal, what should be the valuation? Please state your assumptions.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.