Discussion Post: Data Analytics
• Based on what you read in the article and concepts covered in chapter 3, explain what type of a resource and capability data analytics is. Which areas of the value chain benefit from data analytics the most?
• How does data analytics help companies serve their customers' needs? What kind of advantage does it provide to companies?
• Do you think data analytics creates a competitive advantage for companies? If so, how sustainable will such competitive advantage be?
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.