How does customers really drive affect logistical planning


Homework: Logistics Planning

Crammer, L. J. & Wegfahrt, A. M., (2006). Ranked #9 proximity to major markets. Area Development Site and Facility Planning, 41(5).
Abstract:

Although a company's location criteria and business model change over time, it is really the customers who establish broad location strategy. Furthermore, the business model established by most companies will be based on customer preferences-which also change over time. For example, the old-school model used for manufacturing included the need to inventory raw materials and sub-assemblies at the manufacturing site.

Task

Then, in a 5 to 6 pages paper answer the following question.

Do customers really drive location and how does this affect logistical planning? Choose a specific industry (e.g., beer, clothing, automobiles, etc.). Compare the location decision of a Manufacturing company, to a Distributor, to a Retail location. How much influence does the customer of each of these types of businesses have on the location decision? How does this affect the logistics of each?

Expectations

Research the topic with information from the background readings as well as any other resources you find on your own. The paper should be 5 to 6 pages in length and have a cover sheet and a reference page. Clarity of presentation is important, as well as your ability to cover the topic in a succinct, organized manner with research to back up your points. Use at least 3 different sources of information and annotate your sources of information appropriately on your references page and within the text as necessary. You will be assessed on how well you develop this case and demonstrate your understanding of location decisions as applied in a logistics context.

Format your homework according to the give formatting requirements:

a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.

b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.

c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.

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Supply Chain Management: How does customers really drive affect logistical planning
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