How does creating a shortage benefit a company


Discussion

How does creating a shortage benefit a company, especially during the short holiday shopping season? If the product is not available, no money is being made. And how will sales increase if there is not product to be sold?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: How does creating a shortage benefit a company
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