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How does consumers self congruence theory affects attitude

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Create a 1500 words, exclude reference. You must use Harvard reference style, at least 10 references and need to include figures and infographics.

Q: How does the consumer's self congruence theory affects attitude toward the brand Louis Vuitton? Please analyze in detail and support with resources.

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Marketing Management: How does consumers self congruence theory affects attitude

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Marketing Management: How does consumers self congruence theory affects attitude

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