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How does bmw segment its consumers

Assignment

Marketing in Action Case Study: Case studies are attached

Brief summary of the case and then answer the following questions: 2-page written case analysis paper (12 point font, double spaced). Just need 3 cited references.

Chapter 9: BMW (5th paper)

1. How does BMW segment its consumers? Why does this work for BMW?

2. What does BMW do well to market to each segment group? Where could it improve its marketing strategy?

3. Should BMW ever change its tagline, "The Ultimate Driving Machine"? Why or why not?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

Attachment:- BMW-Case.rar

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