Discussion Post: E-Commerce And E-Business
Chapter 9 "Online Retail and Services"
Insight on Technology "Big Data and Predictive Marketing"(attached here or you can find it in "Files"):
• How does big data enable predictive marketing?
• Are there any drawbacks to the increasing use of predictive marketing?
• Have you experienced predictive marketing in your own shopping? If so, what was the experience like? Were suggestions accurate and helpful?
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.