How does an opinion leader influence the buying decision, Business Management

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How does an opinion leader influence the buying decision

1. How does an opinion leader influence the buying decision process of reference group members?

2. In what ways does social class affect a person's purchase decisions?

3. What is culture? How does it affect a person's buying behavior?

4. Describe the subcultures to which you belong. Identify buying behavior that is unique to one of your subcultures.

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Business Management: How does an opinion leader influence the buying decision

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Business Management: How does an opinion leader influence the buying decision

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