How does amazon integrate customers into the service


Please answer the following questions about amazon:

1. Bezos believes that “paying too much attention to short term gains means forgetting about long term satisfaction”. Did long term customer focus come at a price for Amazon? Explain?

2. How does amazon integrate customers into the service delivery process?

3. What problems did amazon encounter when it used its electronic service for financial gain off its loyal customer base?

4. Is amazon a model for the future of retailing?

5. Will Amazon continue to be successful against click and mortar competitors, like Barnes and Noble, Walmart.?

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Financial Management: How does amazon integrate customers into the service
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