How does advertising potentially benefit or harm consumers


Problem

I. Provide two or three examples of CURRENT advertisements or consumer offers that are either fraudulent, deceptive or misleading.

II. Explain which part of the advertisement you believe is deceptive or why do you believe this advertisement was labeled deceptive.

III. If you have seen an advertisement on television or on-line that you suspect is fraudulent or misleading, explore the advertisement and the product to see if you can support your suspicion. Consumer Report or other consumer protection agencies may assist you in finding support for your supposition.

IV. What advice or tips would you provide other consumers to avoid becoming a victim of fraudulent advertisements or offers, or misleading or deceptive advertisements or offers? Explain carefully and completely.

V. How does advertising potentially benefit or potentially harm consumers? Explain carefully and completely.

VI. From the perspective of consumers is the extent of advertising in the U.S. "worth it?"

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Marketing Management: How does advertising potentially benefit or harm consumers
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