Marketing Essay Problem
Review the Different types of segments in your textbook.
I. Describe in your own words what the concept of Market Density is and how this differs from market saturation.
II. Provide 1 example for differentiated marketing strategy and 1 for concentrated marketing strategy and state why you selected those examples.
III. Read the following article: "California's senior population is growing faster than any other age group. How the next governor responds is crucial" by By MELANIE MASON.
How does a shift in demographics impact marketing and what can a company do to counter these issues.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.