1Q. What is the difference between a product line and a product mix?
2Q. Why can an “insignificant point of difference” lead to new-product failure?
3Q. What is a test market?
4Q. How does a product manager help manage a product’s life cycle?
5Q. Explain the difference between trading up and trading down in repositioning.
6Q. What are the three major benefits of packaging and labeling?
7Q. What is the difference between an expressed and an implied warranty?
8Q. What are the four I’s of services?
9Q. How does a movie theater use off-peak pricing?
10Q. What factors will influence future changes in services?