How does a company change the basis of competition


Read the follwoing case journal: The infrastructure attitude to strategic planning of information technology in organizations by Emad Rezaei, Yazdan Rostami, Maryam Ghafouri, Atefeh Fashkhorani and MohammadAmin Ahmadi.

On the basis of the reading of the case journal, respond to the following question:

Problem: How does a company change the basis of competition in their industry by using IT?

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Marketing Management: How does a company change the basis of competition
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