Use 150 words for the first two responses:
1. How does a company build its product mix and product lines? How is product strategy decided? Refer to the examples of various companies presented in the readings.
2. How can services be marketed more effectively? Consider Singapore Airlines - a company with a reputation for quality service. Compare that with JetBlue. How do each of these companies define excellence in service marketing? Provide some examples of companies that do a poor job in service marketing.
3. In Ephesians 4:15 (NIV), we are encouraged to speak the truth in love, how does this apply to services or product marketing?