Homework: BuzzFeed Case Study Analysis & Application
Instructions
1) Read the HBR Case Study "BuzzFeed- The promise of Native Advertising" and then write your Analysis and Application in response to the questions below.
2) Your Case Analysis & Application should be completed using the provided template and be organized as follows:
A. Introduction (Suggested length: 1-2 paragraphs) 1)
Provide a brief summary of this case study. You can also include information from the BuzzFeed website and other sources to supplement this case with more recent information.
B. Analysis/Application Answer the following questions:
a. Think of a BuzzFeed style list that is related to your business (past, current or future) which would attract a lot of attention. What headline would you choose? Why? On what social media platforms would it be shared most often?
b. Are people tired of this type of content (BuzzFeed style lists)?
c. Does BuzzFeed still maintain a competitive advantage? Why or why not?
d. BuzzFeed has been a leader when it comes to shareable content. Melissa Rosenthal states "You can trick people into clicking, but you can't trick them into sharing." What does she mean? How can you get your clients to share your content?
e. How do you think ideas spread on social?
What steps can you take to produce media content that is viral, contagious, and highly shareable?
C. Conclusion- provide a brief conclusion of your thoughts and key takeaways from this Case Study.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
Attachment:- Buzz-Feed-Case.rar