Assignment
My potential business is an Accounting Firm.
Instructions
1. Read the HBR Case Study "BuzzFeed- The promise of Native Advertising" and then write your Analysis and Application in response to the questions below.
2. Your Case Analysis & Application should be completed using the provided template and be organized as follows:
a. Introduction (Suggested length: 1-2 paragraphs)
1) Provide a brief summary of this case study. You can also include information from the BuzzFeed website and other sources to supplement this case with more recent information.
b. Analysis/Application
Introduction
(Suggested length: 1-2 paragraphs)
1) Provide a brief summary of this case study. You can also include information from the BuzzFeed website and other sources to supplement this case with more recent information.
Analysis/Application
This is the body, or heart, of your analysis. In this section answer the following questions:
Buzz Feed Style List
1) Think of a BuzzFeed style list that is related to your business (past, current or future) which would attract a lot of attention. What headline would you choose? Why? On what social media platforms would it be shared most often?
Are Lists Still Relevant?
2) Are people tired of this type of content (BuzzFeed style lists)?
Competitive Advantage for BuzzFeed
3) Does BuzzFeed still maintain a competitive advantage? Why or why not?
Shareable Content
4) BuzzFeed has been a leader when it comes to shareable content. Melissa Rosenthal states "You can trick people into clicking, but you
can't trick them into sharing." What does she mean? How can you get your clients to share your content?
Getting Your Ideas to Spread on Social
5) How do you think ideas spread on social? What steps can you take to produce media content that is viral, contagious, and highly shareable?
Conclusion
In this section, provide a brief conclusion of your thoughts and key takeaways from this Case Study that you can apply to your business.
References - (list your references alphabetically below)
Batchelder, A. (2010, July 6). Students brains are being digitally rewired [Web log post].
Mawson, C. O. S. (Ed.). (n.d.). Roget's international thesaurus of English words and phrases.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Case-Study-BuzzFeed-The-Promise-of-Native-Advertising.rar