Earlier you completed Marketing Strategy -by writing about your Segmentation, Targeting, Competitive, and Product strategies.
Now for Marketing Strategy - incorporate your Pricing and Distribution Strategies.
Create a 1-2 pages of a Word document, complete the following items. Remember to include at least one research source - with a citation at the end in APA format.
Marketing Strategy
1. Pricing Strategy: Determine how you will price your product or service. Write about how you expect to remain competitive with your pricing and still earn a return on your investment. How will your product price compare to the competition? Don't forget to take all of your variable and fixed costs into account when defining your pricing strategy.
2. Distribution Strategy: How do you intend to get your product into the hands of the consumer? First, describe a traditional method for distribution such as, mail, retail, sales representatives, and so on. Then incorporate the Internet and other technologies in your Distribution Strategy. Finally, specify the exact distribution channel that you will be using. Distribution channels include: direct distribution channel (product goes directly from manufacturer to consumer), or indirect distribution channel where intermediaries are used. An example of an indirect distribution channel would be to have the product go from the manufacturer to the wholesaler to the retailer to the customer or from manufacturer to retailer to consumer.