Problem
Analyze the two Political Ads below:
YouTube Videos: "1988 George Bush Sr. "Revolving Door" Attack Ad Campaign" and "Break In".
For each Ad Here are some points you can address in your review:
1. What are the emotions the ad is trying to elicit? Did it succeed in making you feel that way? Why or why not?
2. What are some key words and phrases used in the ad to drive home the primary message it is trying to convey?
3. What one element contributes the most toward conveying the mood of the ad? Words? Music? Voice of the narrator? Images? Something else?
4. Do you feel this ad is a fair attack on the candidate being criticized? Or could it be classified as a "cheap shot"?
5. Do you have any concerns about accuracy in the ad? If so, what are they?
6. How do you feel about the candidate being attacked in this ad?
7. How do you feel about the candidate whose campaign paid for the ad?
Overall question about the two ads you watched:
8. Of the two ads you watched, which one was more persuasive? Why?