How do you feel about ads that compare the features and benefits of competitive products and services? Do you believe they are unethical even if the comparisons are honest? Give reasons to support your position. Select a comparative ad and study the copy. What points of comparison does the ad make? Are the points made honestly and directly, or are they masked by innuendo and implication? Is the ad literally true but still potentially misleading? Do you feel the ad is ethical or not?