Solved: How do you determine your asking price, Finance Basics

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How do you determine your asking price

Problem: Assume you are CFO at a diversified company, and your Board has directed you to sell one of your business units.

How do you determine your asking price? Discuss at least two or three approaches.

NOTE: The business unit is not publicly traded. (By the way, apparently most business executives do not know the value of their private enterprise or division.)

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Finance Basics: How do you determine your asking price

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