How do you determine the newsworthiness of an issue


Question 1: How do you determine the newsworthiness of an issue?

Question 2: Why is it important to use the "inverted pyramid" style and the "five W's" in a press release?

Question 3: What are some advantages and disadvantages of using the various types of media for a PR campaign?

Question 4: How is the effectiveness of public relations best measured? Explain your answer.

Question 5: What are three types of evaluation techniques used in PR? Provide examples of each.

Question 6: At what stage of the PR campaign should evaluation occur? Explain your answer.

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