Assignment: Brand Authenticity- Strategic Brand Management
Length: 10 pages.
Answer the following questions after reading the case study.
a. Is Volcom's authenticity an appearance or real?
b. How do you describe authenticity in branding?
c. Visit the website of two independent board shops and the site's galleries. How do you describe the shop environment that resonates with serious skaters?
d. In general terms, how do you describe a skateboarding tribe?
e. What makes Nike, a mainstream sport supplier, a credible player in the skateboarding market?
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
Attachment:- Volcom-Case.rar