How do you define your product, Marketing Management

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How do you define your product

Assignment Problem: For the PepsiCo: The Launch of Organic Gatorade case,

I need a marketing strategy that answer the below question

Q1. What business are you in?

Q2. How do you define your product and in in what market will you compete?

Q3. What is your target market? Define your segments.

Q4. What is your communications strategy? What is your main message? To whom? Delivered how?

Q5. What is your distribution strategy - where will I find your product?

Q6. What are your metrics of measure?

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Marketing Management: How do you define your product

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Marketing Management: How do you define your product

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